Understanding the 7 functions of marketing is essential to helping you maximize your advertising budget. Not only to mention, it makes it easier to track relevant KPIs and ROI once you understand what exactly the marketing department does. This article will provide some insights into the seven marketing functions as well as how they can be used to boost your ad campaign and marketing ROI. Marketing is a balancing act of meeting the needs of the customer and satisfying the advertisers. Understanding the goals of the marketing team is crucial in helping them meet these needs and achieving a positive ad performance.
Understanding the functions of marketing will help you align your marketing strategies with the company’s goals and objectives. In addition, knowing these goals will allow you to measure how well your marketing strategy is accomplishing its goals. Once you have defined the goals and the methods you plan on using for fulfilling them, you should also have a clear marketing strategy in place. This marketing strategy will serve as your guide to the actual implementation of the marketing plan and ensure that the goals are met in the proper time frame.
This last marketing function is perhaps the most important. Knowing the specific demographic profile of the customer is crucial in delivering a successful marketing strategy. In fact, knowing this profile will allow you to deliver specific ads that will appeal to the customer and keep them engaged. This is the final function of marketing and should never be left out or considered optional.
